Theme:
Illene Kantrov's essay Women's Business depicts the business activities performed by women. She present her logic that Women's business was related with cosmetic items and the techiniques they appplied for the production of goods by them were traditional. She presents Lydia Pinkham as the precursor of womens's business. Other women entrepreneurs also followed the path she showed. Though they followed her path, they could hardly become as successful as Lydia.
Summary:
There was a picture of a lady Lydia Pink ham in a newspaper. Below the picture was an advertisement, which claimed that the company owned by the lady had remedy for a problem of women. The lady, according to the writer, used the techniques of social activism to sell her products. She advised her clients, to consult only female physicians. She suggested the client about diet, exercise and hygiene. Due to the business conduct by her, she could earn huge amount $200000 in the year 1881. Her success in business made her very famous. She became a folk heroine, the subject of popular songs and jokes.
Other women followed the path shown by Lydia. Like Lydia, her successors. Arch-rivals were Helena Rubinstein and Elizabeth Arden. They printed their beautiful faces in the magazines to advertise their goods. They allured their customers by marrying European aristocrats. They competed in their business. To show their product of high quality, they used women's sentiments as well as the boldness of gambler. In addition to cosmetics, they opened beauty parlors, sold ready-made clothes, and advised on nutrition. Helena published books on the benefits of eating raw foods; the book became extremely popular. Similarly a black female capitalist also followed the path of Lydia but the technique used by her was quite different. She used sales agents to sell her products. Though the female capitalist followed the path of Lydia, their main aim was to gain personal benefits, in which they could become successful to some extent.
Illene Kantrov's essay Women's Business depicts the business activities performed by women. She present her logic that Women's business was related with cosmetic items and the techiniques they appplied for the production of goods by them were traditional. She presents Lydia Pinkham as the precursor of womens's business. Other women entrepreneurs also followed the path she showed. Though they followed her path, they could hardly become as successful as Lydia.
Summary:
There was a picture of a lady Lydia Pink ham in a newspaper. Below the picture was an advertisement, which claimed that the company owned by the lady had remedy for a problem of women. The lady, according to the writer, used the techniques of social activism to sell her products. She advised her clients, to consult only female physicians. She suggested the client about diet, exercise and hygiene. Due to the business conduct by her, she could earn huge amount $200000 in the year 1881. Her success in business made her very famous. She became a folk heroine, the subject of popular songs and jokes.
Other women followed the path shown by Lydia. Like Lydia, her successors. Arch-rivals were Helena Rubinstein and Elizabeth Arden. They printed their beautiful faces in the magazines to advertise their goods. They allured their customers by marrying European aristocrats. They competed in their business. To show their product of high quality, they used women's sentiments as well as the boldness of gambler. In addition to cosmetics, they opened beauty parlors, sold ready-made clothes, and advised on nutrition. Helena published books on the benefits of eating raw foods; the book became extremely popular. Similarly a black female capitalist also followed the path of Lydia but the technique used by her was quite different. She used sales agents to sell her products. Though the female capitalist followed the path of Lydia, their main aim was to gain personal benefits, in which they could become successful to some extent.
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